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Cristina Bicchieri
Trendsetters and Social Change
Friday, February 19, 2016, 03:30pm - 05:00pm
University Hall 347
230 North Oval Mall Columbus, OH 43210

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Cristina Bicchieri

Cristina Bicchieri is the S.J.P. Harvie Chair of Social Thought and Comparative Ethics, and professor of philosophy and psychology at the University of Pennsylvania. She is the director of the Behavioral Ethics Lab and the Penn Social Norms Consulting Group. 

Bicchieri works on social norms, their measurement and behavioral/field experiments on norm change, cooperation and fairness on social networks.  Her most recent work looks at the role of trendsetters in social change, and how network structures facilitate or impair behavioral changes.

She has published more than 100 articles and several books, among which are The Grammar of Society: the Nature and Dynamics of Social Norms (Cambridge University Press, 2006) and Norms in the Wild: How to Diagnose, Measure and Change Social Norms (Oxford University Press, 2016).

Abstract

Trendsetters are the "first movers" in social change. To study the dynamics of change, we need to study the interplay between trendsetters' actions and individual thresholds. It is this interplay that explains why change may or may not occur. 

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