Jing Luo's Mershon supported research project is "The Effectiveness of AI-Powered International Political Messaging: Comparative Evidence from China and the U.S."

Project Abstract:
Can large language models (LLMs)—AI-driven systems capable of generating humanlike text—produce persuasive political messaging? While competition between the U.S. and China in artificial intelligence (AI) has escalated, limited research has assessed the efficacy of their respective AI models in political communication, particularly in the realm of international messaging, where strategic rivalry is pronounced. This study leverages a series of survey experiments involving American and Chinese participants to conduct a comparative analysis of the persuasive power of political content generated by leading AI models: two U.S.-developed systems (GPT and Llama) and two Chinese counterparts (DeepSeek and Kimi). By empirically evaluating these outputs, the findings will advance scholarly understanding of AI’s role in modern statecraft, including influence campaigns, public diplomacy, and propaganda, as well as how AI-driven messaging could reshape global political discourse.